With the amount of new subnets being added it can be hard to get up to date information across all subnets, so data may be slightly out of date from time to time
With the amount of new subnets being added it can be hard to get up to date information across all subnets, so data may be slightly out of date from time to time
Bittensor Subnet 121, nicknamed sundae_bar, is a newly launched subnet on the Bittensor decentralized AI network that underpins an AI agent marketplace called sundae_bar. In essence, Sundae Bar is a platform connecting AI agent developers with businesses and end-users, enabling them to discover, deploy, and monetize autonomous AI “teammates” for various tasks. The project’s mission is to make AI agent–human collaboration possible at scale – treating AI not as a mere tool but as a teammate to augment human work.
Launched in beta in June 2025, sundae_bar operates as a two-sided marketplace for AI agents providing a decentralized incentive and token layer to fuel growth of the ecosystem.
Bittensor Subnet 121, nicknamed sundae_bar, is a newly launched subnet on the Bittensor decentralized AI network that underpins an AI agent marketplace called sundae_bar. In essence, Sundae Bar is a platform connecting AI agent developers with businesses and end-users, enabling them to discover, deploy, and monetize autonomous AI “teammates” for various tasks. The project’s mission is to make AI agent–human collaboration possible at scale – treating AI not as a mere tool but as a teammate to augment human work.
Launched in beta in June 2025, sundae_bar operates as a two-sided marketplace for AI agents providing a decentralized incentive and token layer to fuel growth of the ecosystem.
sundae_bar is essentially an “App Store for AI Agents,” a unified marketplace where AI agents (autonomous software programs) can be listed by their creators and easily discovered and utilized by users. The platform addresses a key bottleneck in the emerging AI agent industry: discovery and deployment. Developers are building thousands of specialized AI agents, but potential users (businesses or individuals) struggle to find and trust these tools when they’re scattered in silos. Sundae Bar’s marketplace solves this by curating AI agents in one place and matching them to user needs, much like how mobile app stores connect apps with users.
Key capabilities of the sundae_bar platform include:
Agent Directory & Discovery: A rich directory of AI agents across various domains (HR, marketing, finance, coding assistants, etc.), each with profiles describing their capabilities. Users can search or browse agents and get recommendations. For example, the beta launch featured agents like “Lucy” (an HR automation agent), “AROK” (a cryptocurrency trading agent), and “Marketing Mark” (a marketing content agent) as the first showcased AI coworkers. The platform allows users to discover, test, and hire these pre-built AI solutions in a secure environment.
Tools for AI Developers: Sundae Bar provides AI agent developers with comprehensive tools to create, host, scale, market, and monetize their agents. Developers can publish their agents on the marketplace and will have access to professional dashboards, analytics, and flexible monetization options (such as usage-based fees or subscriptions). Built-in compliance checks (KYC/AML) and security frameworks are in place to ensure that enterprise customers can trust the agents. In other words, for an AI creator, sundae_bar functions as a full-service platform akin to how e-commerce platforms empower merchants. Each developer essentially gets a “storefront” to brand and sell their agent, while the marketplace handles discovery and transactions.
For Business Users: For end-users (companies or professionals), sundae_bar offers a trusted marketplace to discover and trial AI agents suited to their needs. Users can search by use-case or describe what they need, and the platform will suggest matching agents – this is described as a matchmaking service by the company. They can then test agents (many agents can be demoed or have free trials) and seamlessly integrate them into workflows if they meet requirements. The goal is to make deploying an “AI coworker” as easy as installing a new app, thus democratizing AI adoption in the workplace.
Notably, sundae_bar’s philosophy is that “AI isn’t just a tool anymore, it’s becoming a teammate”. The platform emphasizes collaboration between humans and AI agents: humans bring strategic thinking, creativity, and ethical judgment, while AI agents contribute 24/7 efficiency, pattern recognition, and scalability – together enabling more than either could alone. This vision is reflected in the platform’s branding and name: a “sundae bar” implies a variety of ingredients (agents) that users can combine into customized solutions, rather than a one-size-fits-all AI offering.
Bittensor Integration: Incentive Mechanism of Subnet 121
Subnet 121’s purpose on Bittensor is to implement a performance-based reward program for AI agent developers on the Sundae Bar platform. Instead of spending marketing budget on traditional ads to attract developers, Sundae Bar is using a “reward the best developers” approach via Bittensor. In partnership with a firm called TAO Strategies Ltd., sundae_bar launched a program where AI agent developers will be rewarded based on the real-world success of their agents on the platform. Essentially, Subnet 121 quantifies commercial performance metrics of agents and turns them into an incentive mechanism: developers whose agents provide the most value will earn crypto rewards. According to the company, this targeted incentive subnet will focus on attracting high-quality AI agents and developers to the marketplace, thereby increasing the supply of useful agents for enterprise buyers.
The performance metrics used in sundae_bar’s subnet reward system include several dimensions of an agent’s success:
Real-World Deployment & Business Impact: Agents that are actually deployed by users and deliver measurable positive outcomes in a business context.
Enterprise Customer Satisfaction: Metrics like user ratings, retention, and satisfaction of enterprise clients using the agent.
Community Validation & Peer Recognition: Feedback from the broader community or peer developers – for instance, an agent that other developers or validators recognize as high-quality.
Long-Term Engagement & Contribution: The agent’s sustained performance on the platform over time, and the developer’s continued contributions (e.g. improvements, support) to the marketplace ecosystem.
This approach ensures that marketing/reward funds “directly correlate with expanding the supply side of the marketplace” by incentivizing those agents that provide superior value to users. In practice, the Bittensor subnet acts as the infrastructure to track and distribute these performance-based rewards in a decentralized, transparent way. Bittensor’s consensus mechanism (called Yuma Consensus) allows independent validators to evaluate miners’ outputs and collectively determine reward allocations on-chain. For Subnet 121, one can imagine that miners represent participating AI agents or their developers (producing “work” such as serving AI services or proof of their agent’s usage), and validators measure each agent’s performance according to the criteria above. The Bittensor chain then allocates rewards (in TAO and in subnet-specific tokens) to those participants proportionally to their performance. This creates a merit-based reward economy around the AI agent marketplace.
Platform Architecture and Technology
Beyond the Bittensor incentive layer, sundae_bar’s core platform architecture combines robust marketplace infrastructure with AI capabilities. Technically, the platform was formed from a merger of two entities – Kondor AI PLC and Ora Technology PLC – each contributing key components:
Enterprise Marketplace Infrastructure (Ora Technology): This includes the scalable web platform, user account system, payment processing, KYC/AML compliance modules, and security frameworks. These are crucial for a marketplace intended to serve businesses – companies need to know that any transactions (such as purchasing an agent’s services or subscribing to an agent) are secure and compliant. Ora’s tech also likely covers the monetization systems (handling subscriptions, usage billing, etc.) that allow developers to charge for their agents on the platform. Essentially, this part of the architecture makes Sundae Bar a professional-grade SaaS marketplace rather than just a list of projects.
AI Technology and Community (Kondor AI): Kondor brought in the AI-focused technology and an existing user base. Prior to becoming Sundae Bar, Kondor AI had developed AI products (notably a mobile app, given references to “mobile-first capabilities”) and had an established community of over 60,000 users. This implies the platform likely has backend services for running AI tasks or integrating AI models (for example, Kondor might have had its own AI agent or assistant that now serves as a foundation for some of Sundae Bar’s features). The “production-ready AI technology” from Kondor would facilitate features like the AI agent scanner (which automatically curates and updates agent listings) and possibly the on-platform demo/testing environment for agents. Moreover, having 60k users in the fold provides an initial pool of early adopters who can test agents and provide feedback, jump-starting the marketplace network effect.
These components are integrated into sundae_bar’s web platform. The front-end (accessible via a web app) allows intuitive browsing of AI agents by category or keyword. Each agent has a profile page listing its capabilities, the provider company, version, and links to documentation or implementation instructions. Many agents on the platform are well-known AI tools or startups (for instance, the directory includes entries like Perplexity AI Assistant, Fireflies.ai, Cohere, Replika, and open-source frameworks like SuperAGI). This indicates that sundae_bar aggregates both third-party AI solutions and (eventually) independent developers’ agents. Agents curated by the platform’s “AI agent scanner” show up in the directory even if their developers haven’t directly listed them (with an option for the developer to “claim this agent” profile). This is similar to how app stores might list popular apps even before the developer formally engages – to ensure users can find all relevant solutions in one place.
On the back-end, Sundae Bar likely runs a cloud-based infrastructure to host or route to these AI agents. In the beta phase, many agents listed are external SaaS tools (with a “Website” link to use them). Over time, the platform plans to support deeper integration: developers will be able to host their agent’s logic on Sundae Bar or via API connections, so that users can invoke the agent directly through the marketplace (for example, running an agent on a cloud function or container managed by Sundae Bar). The mention of “orchestrating agents with natural language” in some agent descriptions hints that the platform might also provide an orchestration layer, allowing multiple agents to be chained or combined to solve user tasks – though this is an area likely to evolve as the platform grows.
Importantly, security and trust are core to the architecture: enterprise users must be assured that an AI agent they deploy (which might automate an HR task or handle sensitive data) is safe and reliable. Thus, Sundae Bar’s system includes compliance verification and curation. Agents are vetted and categorized, and developers have to provide documentation and abide by terms of service. The platform’s corporate governance and being a public company further enforces a level of accountability uncommon in crypto/AI startups.
From a blockchain perspective, Sundae Bar interacts with Bittensor’s Subtensor (the blockchain node for subnets) to run Subnet 121. The incentive mechanism code for the subnet would be maintained off-chain (likely in a repository in coordination with TAO Strategies) and defines how exactly validators should measure agent performance. This could involve oracles or scripts pulling data from the Sundae Bar platform (e.g., usage stats, uptime, user ratings) into the Bittensor network so validators can use them. The validators then produce a score matrix which the on-chain consensus uses to allocate TAO and newly minted tokens to the top-performing agents’ addresses. This technical flow ensures the reward logic is transparent and autonomous – no single party can arbitrarily decide which developer gets rewarded; it’s determined by the decentralized network following the agreed rules.
Finally, sundae_bar’s architecture is designed to be scalable and adaptive. The use of the term “beta” and “MVP launch” indicates that the current platform is an evolving product. They have a mobile-first approach inherited from Kondor, so we can expect mobile apps or at least mobile-optimized web experience for interacting with agents. Also, Jill Kenney has mentioned plans to “integrate all the tools that make our platform even more intelligent” as more agents and users come on board. This suggests future AI-driven features on the platform itself – for example, smarter search and recommendation (using AI to match users with the ideal agent), analytics dashboards with AI insights for developers, and so forth.
sundae_bar is essentially an “App Store for AI Agents,” a unified marketplace where AI agents (autonomous software programs) can be listed by their creators and easily discovered and utilized by users. The platform addresses a key bottleneck in the emerging AI agent industry: discovery and deployment. Developers are building thousands of specialized AI agents, but potential users (businesses or individuals) struggle to find and trust these tools when they’re scattered in silos. Sundae Bar’s marketplace solves this by curating AI agents in one place and matching them to user needs, much like how mobile app stores connect apps with users.
Key capabilities of the sundae_bar platform include:
Agent Directory & Discovery: A rich directory of AI agents across various domains (HR, marketing, finance, coding assistants, etc.), each with profiles describing their capabilities. Users can search or browse agents and get recommendations. For example, the beta launch featured agents like “Lucy” (an HR automation agent), “AROK” (a cryptocurrency trading agent), and “Marketing Mark” (a marketing content agent) as the first showcased AI coworkers. The platform allows users to discover, test, and hire these pre-built AI solutions in a secure environment.
Tools for AI Developers: Sundae Bar provides AI agent developers with comprehensive tools to create, host, scale, market, and monetize their agents. Developers can publish their agents on the marketplace and will have access to professional dashboards, analytics, and flexible monetization options (such as usage-based fees or subscriptions). Built-in compliance checks (KYC/AML) and security frameworks are in place to ensure that enterprise customers can trust the agents. In other words, for an AI creator, sundae_bar functions as a full-service platform akin to how e-commerce platforms empower merchants. Each developer essentially gets a “storefront” to brand and sell their agent, while the marketplace handles discovery and transactions.
For Business Users: For end-users (companies or professionals), sundae_bar offers a trusted marketplace to discover and trial AI agents suited to their needs. Users can search by use-case or describe what they need, and the platform will suggest matching agents – this is described as a matchmaking service by the company. They can then test agents (many agents can be demoed or have free trials) and seamlessly integrate them into workflows if they meet requirements. The goal is to make deploying an “AI coworker” as easy as installing a new app, thus democratizing AI adoption in the workplace.
Notably, sundae_bar’s philosophy is that “AI isn’t just a tool anymore, it’s becoming a teammate”. The platform emphasizes collaboration between humans and AI agents: humans bring strategic thinking, creativity, and ethical judgment, while AI agents contribute 24/7 efficiency, pattern recognition, and scalability – together enabling more than either could alone. This vision is reflected in the platform’s branding and name: a “sundae bar” implies a variety of ingredients (agents) that users can combine into customized solutions, rather than a one-size-fits-all AI offering.
Bittensor Integration: Incentive Mechanism of Subnet 121
Subnet 121’s purpose on Bittensor is to implement a performance-based reward program for AI agent developers on the Sundae Bar platform. Instead of spending marketing budget on traditional ads to attract developers, Sundae Bar is using a “reward the best developers” approach via Bittensor. In partnership with a firm called TAO Strategies Ltd., sundae_bar launched a program where AI agent developers will be rewarded based on the real-world success of their agents on the platform. Essentially, Subnet 121 quantifies commercial performance metrics of agents and turns them into an incentive mechanism: developers whose agents provide the most value will earn crypto rewards. According to the company, this targeted incentive subnet will focus on attracting high-quality AI agents and developers to the marketplace, thereby increasing the supply of useful agents for enterprise buyers.
The performance metrics used in sundae_bar’s subnet reward system include several dimensions of an agent’s success:
Real-World Deployment & Business Impact: Agents that are actually deployed by users and deliver measurable positive outcomes in a business context.
Enterprise Customer Satisfaction: Metrics like user ratings, retention, and satisfaction of enterprise clients using the agent.
Community Validation & Peer Recognition: Feedback from the broader community or peer developers – for instance, an agent that other developers or validators recognize as high-quality.
Long-Term Engagement & Contribution: The agent’s sustained performance on the platform over time, and the developer’s continued contributions (e.g. improvements, support) to the marketplace ecosystem.
This approach ensures that marketing/reward funds “directly correlate with expanding the supply side of the marketplace” by incentivizing those agents that provide superior value to users. In practice, the Bittensor subnet acts as the infrastructure to track and distribute these performance-based rewards in a decentralized, transparent way. Bittensor’s consensus mechanism (called Yuma Consensus) allows independent validators to evaluate miners’ outputs and collectively determine reward allocations on-chain. For Subnet 121, one can imagine that miners represent participating AI agents or their developers (producing “work” such as serving AI services or proof of their agent’s usage), and validators measure each agent’s performance according to the criteria above. The Bittensor chain then allocates rewards (in TAO and in subnet-specific tokens) to those participants proportionally to their performance. This creates a merit-based reward economy around the AI agent marketplace.
Platform Architecture and Technology
Beyond the Bittensor incentive layer, sundae_bar’s core platform architecture combines robust marketplace infrastructure with AI capabilities. Technically, the platform was formed from a merger of two entities – Kondor AI PLC and Ora Technology PLC – each contributing key components:
Enterprise Marketplace Infrastructure (Ora Technology): This includes the scalable web platform, user account system, payment processing, KYC/AML compliance modules, and security frameworks. These are crucial for a marketplace intended to serve businesses – companies need to know that any transactions (such as purchasing an agent’s services or subscribing to an agent) are secure and compliant. Ora’s tech also likely covers the monetization systems (handling subscriptions, usage billing, etc.) that allow developers to charge for their agents on the platform. Essentially, this part of the architecture makes Sundae Bar a professional-grade SaaS marketplace rather than just a list of projects.
AI Technology and Community (Kondor AI): Kondor brought in the AI-focused technology and an existing user base. Prior to becoming Sundae Bar, Kondor AI had developed AI products (notably a mobile app, given references to “mobile-first capabilities”) and had an established community of over 60,000 users. This implies the platform likely has backend services for running AI tasks or integrating AI models (for example, Kondor might have had its own AI agent or assistant that now serves as a foundation for some of Sundae Bar’s features). The “production-ready AI technology” from Kondor would facilitate features like the AI agent scanner (which automatically curates and updates agent listings) and possibly the on-platform demo/testing environment for agents. Moreover, having 60k users in the fold provides an initial pool of early adopters who can test agents and provide feedback, jump-starting the marketplace network effect.
These components are integrated into sundae_bar’s web platform. The front-end (accessible via a web app) allows intuitive browsing of AI agents by category or keyword. Each agent has a profile page listing its capabilities, the provider company, version, and links to documentation or implementation instructions. Many agents on the platform are well-known AI tools or startups (for instance, the directory includes entries like Perplexity AI Assistant, Fireflies.ai, Cohere, Replika, and open-source frameworks like SuperAGI). This indicates that sundae_bar aggregates both third-party AI solutions and (eventually) independent developers’ agents. Agents curated by the platform’s “AI agent scanner” show up in the directory even if their developers haven’t directly listed them (with an option for the developer to “claim this agent” profile). This is similar to how app stores might list popular apps even before the developer formally engages – to ensure users can find all relevant solutions in one place.
On the back-end, Sundae Bar likely runs a cloud-based infrastructure to host or route to these AI agents. In the beta phase, many agents listed are external SaaS tools (with a “Website” link to use them). Over time, the platform plans to support deeper integration: developers will be able to host their agent’s logic on Sundae Bar or via API connections, so that users can invoke the agent directly through the marketplace (for example, running an agent on a cloud function or container managed by Sundae Bar). The mention of “orchestrating agents with natural language” in some agent descriptions hints that the platform might also provide an orchestration layer, allowing multiple agents to be chained or combined to solve user tasks – though this is an area likely to evolve as the platform grows.
Importantly, security and trust are core to the architecture: enterprise users must be assured that an AI agent they deploy (which might automate an HR task or handle sensitive data) is safe and reliable. Thus, Sundae Bar’s system includes compliance verification and curation. Agents are vetted and categorized, and developers have to provide documentation and abide by terms of service. The platform’s corporate governance and being a public company further enforces a level of accountability uncommon in crypto/AI startups.
From a blockchain perspective, Sundae Bar interacts with Bittensor’s Subtensor (the blockchain node for subnets) to run Subnet 121. The incentive mechanism code for the subnet would be maintained off-chain (likely in a repository in coordination with TAO Strategies) and defines how exactly validators should measure agent performance. This could involve oracles or scripts pulling data from the Sundae Bar platform (e.g., usage stats, uptime, user ratings) into the Bittensor network so validators can use them. The validators then produce a score matrix which the on-chain consensus uses to allocate TAO and newly minted tokens to the top-performing agents’ addresses. This technical flow ensures the reward logic is transparent and autonomous – no single party can arbitrarily decide which developer gets rewarded; it’s determined by the decentralized network following the agreed rules.
Finally, sundae_bar’s architecture is designed to be scalable and adaptive. The use of the term “beta” and “MVP launch” indicates that the current platform is an evolving product. They have a mobile-first approach inherited from Kondor, so we can expect mobile apps or at least mobile-optimized web experience for interacting with agents. Also, Jill Kenney has mentioned plans to “integrate all the tools that make our platform even more intelligent” as more agents and users come on board. This suggests future AI-driven features on the platform itself – for example, smarter search and recommendation (using AI to match users with the ideal agent), analytics dashboards with AI insights for developers, and so forth.
Sundae Bar Plc (the company behind sundae_bar) is led by a small but experienced team combining tech entrepreneurship, marketing, and finance expertise. Below are the key team members and their backgrounds:
Jill Kenney – Chief Executive Officer: Jill is a seasoned marketing executive and tech entrepreneur with over 20 years of experience. Before co-founding sundae_bar, she was Co-Founder of Paidia eSports, a women-led gaming/tech company, and previously led media network initiatives for Red Bull in Canada. Her background in community-building and marketing is evident in Sundae Bar’s strategy of combining technology products with impactful marketing solutions. As CEO, Jill often emphasizes Sundae Bar’s mission of redefining how AI is deployed (“AI agents as teammates, not replacements”) and focuses on scaling the marketplace’s user base and developer community.
Jonathan Bixby – Non-Executive Chairman: Jonathan is a well-known tech entrepreneur and investor, bringing significant experience with publicly traded tech companies. He was a founder and major investor in several London-listed tech ventures, including Argo Blockchain (ARB) – a prominent crypto mining company – as well as Guild Esports (GILD) and Cellular Goods (now Cel AI Plc). He also has roles in other blockchain and AI-related companies (Chairman of File Forge Technology, Phoenix Digital Assets, and a director at Tiger Investments). As Chairman of Sundae Bar, Bixby provides strategic guidance and credibility, especially given his track record of capital raising and scaling tech startups. His involvement signals strong support for Sundae Bar’s vision to merge AI and blockchain (notably, Tiger Investments – where he is involved – is itself actively investing in Bittensor subnets).
Benjamin Sampson – Chief Financial Officer: Ben is a Chartered Accountant (ICAEW) and experienced financial advisor who manages an accounting firm. He has extensive experience assisting startups and SMEs with finance and compliance. At Sundae Bar, he oversees financial strategy, regulatory compliance, and reporting – critical for a company listed on the AIM market. His background ensures the company’s ambitious plans (like token incentives and international operations) are underpinned by sound financial management.
Luke Cairns – Independent Non-Executive Director: Luke has 25+ years of experience in corporate finance and has helped many growth-stage companies with IPOs, fundraising, and restructurings. He was formerly a Managing Director at an investment bank (Northland) and currently also serves on boards of other AIM-listed firms. Luke’s role is to provide oversight on corporate governance and help align Sundae Bar’s business strategy with shareholder interests and market regulations, given the company’s public status.
James Shepherd – Independent Non-Executive Director: James is a creative technology executive with a background in the gaming and virtual reality industry. He led a VR studio at nDreams (producing VR titles like Ghostbusters: Rise of the Ghost Lord) and held senior roles at Microsoft and Sony’s game studios, building large user communities (he ran an Xbox Live community of 6.5 million users). His presence on the board brings a perspective on user engagement, product design, and perhaps the gamification aspects of AI agents. It underscores the company’s view of AI agents as interactive “characters” or co-workers, not just static software.
Sundae Bar Plc (the company behind sundae_bar) is led by a small but experienced team combining tech entrepreneurship, marketing, and finance expertise. Below are the key team members and their backgrounds:
Jill Kenney – Chief Executive Officer: Jill is a seasoned marketing executive and tech entrepreneur with over 20 years of experience. Before co-founding sundae_bar, she was Co-Founder of Paidia eSports, a women-led gaming/tech company, and previously led media network initiatives for Red Bull in Canada. Her background in community-building and marketing is evident in Sundae Bar’s strategy of combining technology products with impactful marketing solutions. As CEO, Jill often emphasizes Sundae Bar’s mission of redefining how AI is deployed (“AI agents as teammates, not replacements”) and focuses on scaling the marketplace’s user base and developer community.
Jonathan Bixby – Non-Executive Chairman: Jonathan is a well-known tech entrepreneur and investor, bringing significant experience with publicly traded tech companies. He was a founder and major investor in several London-listed tech ventures, including Argo Blockchain (ARB) – a prominent crypto mining company – as well as Guild Esports (GILD) and Cellular Goods (now Cel AI Plc). He also has roles in other blockchain and AI-related companies (Chairman of File Forge Technology, Phoenix Digital Assets, and a director at Tiger Investments). As Chairman of Sundae Bar, Bixby provides strategic guidance and credibility, especially given his track record of capital raising and scaling tech startups. His involvement signals strong support for Sundae Bar’s vision to merge AI and blockchain (notably, Tiger Investments – where he is involved – is itself actively investing in Bittensor subnets).
Benjamin Sampson – Chief Financial Officer: Ben is a Chartered Accountant (ICAEW) and experienced financial advisor who manages an accounting firm. He has extensive experience assisting startups and SMEs with finance and compliance. At Sundae Bar, he oversees financial strategy, regulatory compliance, and reporting – critical for a company listed on the AIM market. His background ensures the company’s ambitious plans (like token incentives and international operations) are underpinned by sound financial management.
Luke Cairns – Independent Non-Executive Director: Luke has 25+ years of experience in corporate finance and has helped many growth-stage companies with IPOs, fundraising, and restructurings. He was formerly a Managing Director at an investment bank (Northland) and currently also serves on boards of other AIM-listed firms. Luke’s role is to provide oversight on corporate governance and help align Sundae Bar’s business strategy with shareholder interests and market regulations, given the company’s public status.
James Shepherd – Independent Non-Executive Director: James is a creative technology executive with a background in the gaming and virtual reality industry. He led a VR studio at nDreams (producing VR titles like Ghostbusters: Rise of the Ghost Lord) and held senior roles at Microsoft and Sony’s game studios, building large user communities (he ran an Xbox Live community of 6.5 million users). His presence on the board brings a perspective on user engagement, product design, and perhaps the gamification aspects of AI agents. It underscores the company’s view of AI agents as interactive “characters” or co-workers, not just static software.
Having launched its beta in mid-2025, Sundae Bar has an ambitious roadmap to grow the platform and realize its vision of a thriving AI agent economy. Below are the major milestones achieved so far and the planned next steps:
AIM Listing and Funding (Q2 2025): Sundae Bar Plc successfully listed on the London Stock Exchange’s AIM market on June 3, 2025, raising approximately £2 million in the process. This capital infusion provides resources to develop the marketplace and attract users. The public listing also underscores transparency – for instance, the company promptly announced policies like its Bitcoin Treasury Management Policy (adopted June 23, 2025) to hold a portion of treasury in BTC as an inflation hedge. This crypto-friendly treasury strategy complements its core AI business and signals long-term confidence in digital assets.
Beta Launch with First Agents (June 2025): On June 5, 2025, Sundae Bar launched the live beta of the sundae_bar platform, featuring the first three AI agents available for users to try. These were:
This beta allowed the company to demonstrate the platform’s capabilities (HR, finance, and marketing use cases) and gather user feedback. The platform in beta offers both immediately usable agents (plug-and-play solutions) and developer-oriented agents/frameworks (for tech users to build upon). Early users can discover agents, and developers can begin listing their agents via the “Submit Agent” feature in preparation for full launch.
Strategic Developer Incentives (Q3 2025): Following the beta, a key focus is populating the marketplace with high-quality agents. In June 2025 the team rolled out the performance-based rewards program on Bittensor (Subnet 121) as a novel marketing initiative. Through Q3 2025, TAO rewards distribution to top agent developers will begin, effectively kick-starting a competition among developers to onboard the best agents. The partnership with TAO Strategies will manage this deployment. We can expect hackathons, challenges, or campaigns to promote how much developers can earn by launching successful agents on sundae_bar. This is intended to significantly grow the supply side (number and variety of agents) going into the platform’s next phase.
MVP Full Launch (Planned Q3 2025): The company has indicated that a more complete “MVP” launch is coming in Q3 2025, as the platform moves from beta to a broader rollout. This MVP (Minimum Viable Product) likely includes refined user experience, more robust agent management features, and possibly initial monetization tools for developers. By this stage, sundae_bar aims to have greater engagement (they reported steadily increasing developer sign-ups and agent usage through the beta period). The MVP launch will position the platform to start generating its first revenues.
Monetization and Revenue Streams (Late 2025 – 2026): Sundae Bar’s business model is built for multiple revenue streams, and the goal is to become revenue-generating within the first 12 months of launch. The three primary planned revenue streams are:
Together, these revenue streams form a synergistic “flywheel.” As the company describes, each stage of the user/developer journey is monetized in a way that feeds the others – e.g. more successful agents mean more transactions (commission) and those successful agents will invest in promotion, plus new developers will pay subscriptions to join seeing the success of others. This model, inspired by successful platforms like Shopify (which made a business out of empowering independent online stores), is highly scalable. By late 2025 and into 2026, Sundae Bar will focus on executing this model, growing the number of paying developers and enterprise clients. The public guidance is optimistic: “the more developers who join, the greater the revenue opportunity”, especially given the rapid adoption of AI agents in industry.
Feature Expansion and Ecosystem Growth (2025–2026): Concurrently, the Sundae Bar team is enhancing platform features. One near-term plan is enabling cryptocurrency payments on the marketplace. Given the strong overlap with the crypto community (and that many agent developers or users might prefer crypto), Sundae Bar expects to allow payments in digital assets, reinforcing the synergy between AI services and blockchain technology. This would make it easier for global developers to monetize agents without traditional payment frictions, and for businesses to pay via stablecoins or other crypto if desired.
Additionally, Sundae Bar is likely to introduce more integrations and tools: e.g. plugins for enterprise software (so an AI agent from Sundae Bar can plug into Slack, Salesforce, etc.), team collaboration features around agent use, and richer analytics for how agents perform in real-world deployments. The platform also mentioned potentially integrating more AI capabilities into the marketplace itself – making it “even more intelligent” in matching agents to users, which could involve using AI to analyze a user’s needs and recommend an optimal agent. We might also see community features (forums, reviews, developer community events) to foster a network effect. As Jill Kenney noted, network effects are crucial: “The more agents on the platform, the more buyers, and the better discoverability,” so their strategy is to rapidly build out the number of agents and simultaneously ensure the user experience in finding the right agent continuously improves.
Long-Term Vision (2027 and beyond): With a first-mover advantage in the AI agent marketplace space (the company points out no dominant player exists yet), Sundae Bar’s long-term goal is to become the leading platform for AI agent deployment in the enterprise. By 2030, when AI agents are expected to be mainstream business tools, Sundae Bar aspires to be as integral to AI agents as app stores are to mobile apps. This could involve tens of thousands of agents across every conceivable vertical (from finance to healthcare to education), a large user base of businesses, and possibly multiple subnet expansions or partnerships. Being public, Sundae Bar also has the ability to pursue acquisitions – for example, acquiring niche AI agent developers or related tech to bolster its platform (no such plans are confirmed, but it’s a possible strategic lever in later stages).
Having launched its beta in mid-2025, Sundae Bar has an ambitious roadmap to grow the platform and realize its vision of a thriving AI agent economy. Below are the major milestones achieved so far and the planned next steps:
AIM Listing and Funding (Q2 2025): Sundae Bar Plc successfully listed on the London Stock Exchange’s AIM market on June 3, 2025, raising approximately £2 million in the process. This capital infusion provides resources to develop the marketplace and attract users. The public listing also underscores transparency – for instance, the company promptly announced policies like its Bitcoin Treasury Management Policy (adopted June 23, 2025) to hold a portion of treasury in BTC as an inflation hedge. This crypto-friendly treasury strategy complements its core AI business and signals long-term confidence in digital assets.
Beta Launch with First Agents (June 2025): On June 5, 2025, Sundae Bar launched the live beta of the sundae_bar platform, featuring the first three AI agents available for users to try. These were:
This beta allowed the company to demonstrate the platform’s capabilities (HR, finance, and marketing use cases) and gather user feedback. The platform in beta offers both immediately usable agents (plug-and-play solutions) and developer-oriented agents/frameworks (for tech users to build upon). Early users can discover agents, and developers can begin listing their agents via the “Submit Agent” feature in preparation for full launch.
Strategic Developer Incentives (Q3 2025): Following the beta, a key focus is populating the marketplace with high-quality agents. In June 2025 the team rolled out the performance-based rewards program on Bittensor (Subnet 121) as a novel marketing initiative. Through Q3 2025, TAO rewards distribution to top agent developers will begin, effectively kick-starting a competition among developers to onboard the best agents. The partnership with TAO Strategies will manage this deployment. We can expect hackathons, challenges, or campaigns to promote how much developers can earn by launching successful agents on sundae_bar. This is intended to significantly grow the supply side (number and variety of agents) going into the platform’s next phase.
MVP Full Launch (Planned Q3 2025): The company has indicated that a more complete “MVP” launch is coming in Q3 2025, as the platform moves from beta to a broader rollout. This MVP (Minimum Viable Product) likely includes refined user experience, more robust agent management features, and possibly initial monetization tools for developers. By this stage, sundae_bar aims to have greater engagement (they reported steadily increasing developer sign-ups and agent usage through the beta period). The MVP launch will position the platform to start generating its first revenues.
Monetization and Revenue Streams (Late 2025 – 2026): Sundae Bar’s business model is built for multiple revenue streams, and the goal is to become revenue-generating within the first 12 months of launch. The three primary planned revenue streams are:
Together, these revenue streams form a synergistic “flywheel.” As the company describes, each stage of the user/developer journey is monetized in a way that feeds the others – e.g. more successful agents mean more transactions (commission) and those successful agents will invest in promotion, plus new developers will pay subscriptions to join seeing the success of others. This model, inspired by successful platforms like Shopify (which made a business out of empowering independent online stores), is highly scalable. By late 2025 and into 2026, Sundae Bar will focus on executing this model, growing the number of paying developers and enterprise clients. The public guidance is optimistic: “the more developers who join, the greater the revenue opportunity”, especially given the rapid adoption of AI agents in industry.
Feature Expansion and Ecosystem Growth (2025–2026): Concurrently, the Sundae Bar team is enhancing platform features. One near-term plan is enabling cryptocurrency payments on the marketplace. Given the strong overlap with the crypto community (and that many agent developers or users might prefer crypto), Sundae Bar expects to allow payments in digital assets, reinforcing the synergy between AI services and blockchain technology. This would make it easier for global developers to monetize agents without traditional payment frictions, and for businesses to pay via stablecoins or other crypto if desired.
Additionally, Sundae Bar is likely to introduce more integrations and tools: e.g. plugins for enterprise software (so an AI agent from Sundae Bar can plug into Slack, Salesforce, etc.), team collaboration features around agent use, and richer analytics for how agents perform in real-world deployments. The platform also mentioned potentially integrating more AI capabilities into the marketplace itself – making it “even more intelligent” in matching agents to users, which could involve using AI to analyze a user’s needs and recommend an optimal agent. We might also see community features (forums, reviews, developer community events) to foster a network effect. As Jill Kenney noted, network effects are crucial: “The more agents on the platform, the more buyers, and the better discoverability,” so their strategy is to rapidly build out the number of agents and simultaneously ensure the user experience in finding the right agent continuously improves.
Long-Term Vision (2027 and beyond): With a first-mover advantage in the AI agent marketplace space (the company points out no dominant player exists yet), Sundae Bar’s long-term goal is to become the leading platform for AI agent deployment in the enterprise. By 2030, when AI agents are expected to be mainstream business tools, Sundae Bar aspires to be as integral to AI agents as app stores are to mobile apps. This could involve tens of thousands of agents across every conceivable vertical (from finance to healthcare to education), a large user base of businesses, and possibly multiple subnet expansions or partnerships. Being public, Sundae Bar also has the ability to pursue acquisitions – for example, acquiring niche AI agent developers or related tech to bolster its platform (no such plans are confirmed, but it’s a possible strategic lever in later stages).
OpenAI to Spend $100 Billion on Backup Servers for AI Breakthroughs:
https://openai.com/index/openai-nvidia-systems-partnership/
Most people building “AI agents” are putting lipstick on chatbots.
Real agents think, plan, and execute without hand-holding.
The 10 essentials that separate true autonomous agents from glorified chat interfaces:
$TAO $SBAR #AI #AIAgents
Most people building “AI agents” are putting lipstick on chatbots.
Real agents think, plan, and execute without hand-holding.
The 10 essentials that separate true autonomous agents from glorified chat interfaces:
$TAO $SBAR #AI #AIAgents
Hey TAO Fam, We just launched ChainGlossary, a crowdsourced dictionary for Bittensor terms, and we’d love your help to populate it. Think Urban Dictionary for Bittensor. $TAO
Jump in:
r/ChainGlossary
Welcome to ChainGlossary A community dictionary for words and phrases from the Bittensor ecosystem. How it works: A ...
www.reddit.com
Here’s how it works:
> We post a Bittensor word
> You write the definitions * On-Chain = official, technical version * Off-Chain = simple, fun, plain-English version, like you are explaining it to your grandma.
> The community upvotes the ones that stick
The first two words are live: Bittensor and Subnet. Add your definition or just upvote your favourite. Every definition grows the glossary. Have fun!!!
👉
r/ChainGlossary
Welcome to ChainGlossary A community dictionary for words and phrases from the Bittensor ecosystem. How it works: A ...
www.reddit.com
SN121’s sundae scoop #3 is LIVE 📧
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sundae_bar just got a update:
More ways to build, share & discover AI agents👇🧵
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